Green Deal May Be Hard To Sell To The Public

The UK Government's flagship initiative known as the Green Deal was rolled out with a low profile reception this month, and as expected the press and media didn't pay much attention to the announcement either. Some newspapers featured small columns about the plan so once again the public remains in the dark about what it is all about. Scouring the DECC website for a  news press release revealed little, so it was left to the great British press to print some downbeat comments about the scheme.

Marketing strategy will be key if Britain's homeowners are to take on the green deal plan

A similar event happened in 2007 when the then Labour Government launched the Energy Performance Certificate; once again this was quietly launched on an unsuspecting public. As regards the green deal, after years of wrangling and thrashing out the details we are left with all the cards being held by the "big six" energy companies. It looks like the small independent traders will have a tough time competing against the corporate might of the energy giants. Raising public awareness of the plan is key to its success and it will have to be marketed successfully to avoid public suspicion about the Green Deal. Back in the day, Home Information Packs got a hot reception from homeowners who had to pay out to put their home on the market. As usual the press prints out plenty of negative views regarding the plan, however there's no escaping the fact that this initiative will create thousands of much needed jobs around the UK.

Early predictions suggest that installing energy efficiency measures into around 20 million homes will be a 10-year plan, however, in reality this may be an underestimate. With so much at stake let’s hope that the Government ramps up the marketing strategy in the short term. We suspect that if you stopped people in the street today and asked them "Do You Know Anything About The Green Deal Scheme" 9 out of 10 would respond with "No I Don't - What is it?". The press, TV and other media could help things along by at least featuring a positive news story periodically to inform the masses that something is happening. They could pose the question to members of the public such as "Are you worried about your energy bills going up every year?" now I think everyone knows the answer to that one. You can get more Green Deal News at www.greendealadvisersuk.com