If the Green Deal is to serve homeowners and businesses well, it is essential that there is a competitive market for Green Deal delivery, which enables new market entrants and is backed by regulation to ensure quality delivery without creating an unmanageable burden. The Government is committed to ensuring competition in all three customer-facing roles in the value chain: advisers, installers, and providers. We have been encouraged by the variety of organisations interested in providing one or more of these services. These include energy companies, High Street retailers, small energy efficiency companies, home improvement companies, builders’ merchants, housing associations and local authorities, to name but a few. Some firms will want to offer all the services themselves; others will want to focus more narrowly on one service and partner with other specialist firms; and there will be differences between those providing to the household and commercial sectors. The framework is intentionally flexible to enable multiple business models to compete. However, the Green Deal will only be a success if firms are able to capitalise on consumer interest at key trigger points – such as when they are undertaking other work in the house. One of the key flexibilities in the Green Deal framework is that it enables customer acquisition to be undertaken either by the Green Deal provider or by an independent installer. Source DECC
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For more information regarding the scheme for insulation, heating and renewable energy installers refer to the Green Deal www.greendealadvisersuk.com website.
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