Thursday, 31 March 2011

Green Deal Customer acquisition by the installer

We know many households and firms do not think about making energy efficiency improvement and, when they do, are put off by any disruption. These people may not be reached by marketing energy efficiency directly. However, everyone needs to call in a plumber or builder from time to time. These households and businesses are likely to listen to a recommendation from a trusted tradesman or contractor – for example, when the boiler breaks down, many people are prepared to act on the advice of boiler fitters, including advice on installing a more efficient boiler. Since the installer already needs to cause some disruption, this is also a good opportunity for independent installers to offer a range of Green Deal services.

However, smaller firms may not have the same access to capital market funding as large firms, due to lacking the same funding trading record or back-office capabilities. Therefore, independent advisers and installers may need to partner with larger firms who can supply finance for the Green Deal plan. Alternatively, smaller providers will still be free to offer traditional forms of finance such as upfront payment or personal loans. Although this is not a Green Deal plan, consumers would still benefit from accredited advice and installation. The Green Deal framework is flexible enough to enable installers to play this lead role, if large firms in their industry – such as builders’ merchants or specialist retailers – are prepared to become “umbrella” Green Deal providers. We will work with the industry to help them develop this model. Source DECC

Have your say about the proposals add your comments below.

For more information regarding the scheme for Green Deal Providers for Insulation, heating and renewable energy installation contractors refer to the Green Deal www.greendealadvisersuk.com website.

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